El Corte Inglés snacks range is a category associated with impulse purchases. For this reason, Spanish agency Supperstudio decided to try to grab the consumer’s attention by surprising them with a new chromatic palette and captivating them with the action of its characters. Each reference shows a circus act with plenty of action and emotion with jugglers, clowns or fakirs, and other performers.
As an additional challenge, the retailer and agency had to deal without a window to show the product, because the bags were opaque. Therefore, the snacks are integrated into the packaging by photographing them and incorporating them into the characters’ acts.
This new line joins the list of designs that El Corte Inglés is renewing following its new private brand food strategy. The Spanish retailer wants to appeal to consumers with a closer and more modern tone while remaining true to its brand.