Agrohub Innovates in Organic Private Brand

Agrohub, a specialty grocery store that aims to serve its consumers with nothing but the best quality organic products has introduced new private brand design created by BRID. The rich green hues found throughout the packaging and identity system reinforce the freshness and organic quality of the brand, making for a standout approach.

People often tend to forget the importance of healthy eating. From day to day it becomes harder to find grocery stores that sell 100% natural products for reasonable prices. Agrohub is a relatively new grocery store in the city of Tbilisi, Georgia. The owners are outdoing themselves to deliver the best quality, organic food to their customers. They promote the store as the place, where fresh meets healthy. With this message in mind, the brand was designed to educate customers about the benefits of proper nutrition as a precondition for optimal health.

The mission of the project was to raise awareness of the benefits of 13 vitamins, emphasize their role and importance for optimal health and promote organic food and a healthy lifestyle among the population.

The agency searched for detailed information about benefits and functions of all vitamins necessary for a human body. As a result, the role of each vitamin was determined. Finally, visual icons were created for each of the vitamins relevant to their function.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.