In a world of game-changing retailing and marketing, store brands seem likely to benefit. But what can retailers and manufacturers do to drive things along.
Everyone is predicting a big boom for private label. But, actually, it may not be that simple. Online-only retailers haven’t figured out how to successfully use their own brands yet, while bricks-and-mortar retailers are having trouble solving same-day delivery dilemmas. And don’t leave national brands out of the equation: They are not going to fade out of existence anytime soon. PLMA’s 2018 Annual Meeting & Leadership Conference puts the spotlight on the growing chorus of good news for private label and examines what store brands have to do now to get there in the future. The questions are obvious. The answers are not.
- How do store brands take advantage of online sales?
- What can private label do to build on the expansion of discounters like Aldi and Lidl?
- Can retailers and their suppliers keep pace with consumers?
- What is the next retailing game changer?
Is social media going to be store brands’ friend or enemy?
This year’s schedule includes
- Store Brands: Boom or Bust
Don Stuart, Managing Partner Cadent Consulting Group
- Keeping Pace with Consumers
John Gerzema CEO, Harris Insights and Analytics
- How Can Store Brands Take Advantage of Online Shopping?
Bill Bishop Chief Architect, Brick Meets Click
- Meet Siri and Alexa
Christopher Dancy Mindful Cyborg
- Private Label Hall of Fame Breakfast
- Board of Directors Meeting