Meet the Families Behind Walmart’s Marketside Butcher Beef

Over the course of the last 10 years, the private brand beef program at Bentonville giant Walmart has shifted gears numerous times. At various points, the beef products have been generically unbranded, unbranded with Choice, Genuine Steakhouse brand and occasionally Sam’s Choice brand. So, it is no surprise that with the most recent elevation of the grocer private brand portfolio and subsequent impressive redesigns, beef once again evolves.

The latest iteration includes the expansion of the natural and organic fresh private brand Marketside to beef the result is Marketside Butcher beef which is available at over 2,000 of Walmart stores.

According to a recent post by  Ryan Stackhouse Sr. Buyer – Meat, Walmart U.S. “Meet the Families Behind Our Grass-Fed Beef”:

“When we shop to feed our families, we’re especially concerned with what’s in the food we’re buying and where it came from. Thanks to two cattle ranching families who came together years ago to farm grass-fed beef in Utah and Wyoming, we’re able to provide this option – our Marketside Butcher brand – at It’s important to do business with people who care about their customers as much as we do. Working with Jones Creek, that care is obvious. The Crandall family has been farming cattle on their ranches in Utah and Wyoming for over five generations, and they’re committed to a product that’s as natural as it is tasty.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.