Over the course of the last 10 years, the private brand beef program at Bentonville giant Walmart has shifted gears numerous times. At various points, the beef products have been generically unbranded, unbranded with Choice, Genuine Steakhouse brand and occasionally Sam’s Choice brand. So, it is no surprise that with the most recent elevation of the grocer private brand portfolio and subsequent impressive redesigns, beef once again evolves.
“When we shop to feed our families, we’re especially concerned with what’s in the food we’re buying and where it came from. Thanks to two cattle ranching families who came together years ago to farm grass-fed beef in Utah and Wyoming, we’re able to provide this option – our Marketside Butcher brand – at It’s important to do business with people who care about their customers as much as we do. Working with Jones Creek, that care is obvious. The Crandall family has been farming cattle on their ranches in Utah and Wyoming for over five generations, and they’re committed to a product that’s as natural as it is tasty.”