ALDI Goes Vegan With Earth Grown

Discount grocer ALDI recently introduced a vegan private brand called Earth Grown. All products in the new line are all meat-free, and those marked as vegan are also free from other animal products including eggs, dairy, and gelatin.

The new products include Asian veggie burgers, meatless jumbo hot dogs, meatless meatballs, soy protein burgers, chickenless patties, southwest quinoa crunch burgers, chickenless tenders and vegan mozzarella style shreds.

Products range in price from $2.49 to $3.89.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.