Top 20 Private Brand Stories of 2017

After a long lull of retailers retrenching their private brand portfolios and implementing gradual if often dull evolution 2017 was a year of massive disruption. 1,000 of store closings saws the pundits proclaiming a retail apocalypse while Lidl invaded the US, Aldi expanded globally, Amazon lept wholeheartedly into private brand and then into bricks and mortar with the acquisition of Whole Foods. These events combined with the rise of millennials, dominance of Google, mobile’s ascendancy, Twitter’s zeitgeist moment and the evolving expectations of consumers have forced retailers to re-evaluate their private brands.

Cumulatively it has created the most exciting period in private brand in the last 50 years and a banner year for My Private Brand. This list of our top 20 stories of the 2017 demonstrates the dramatic changes the year brought.

Not surprisingly the years Vertex Award winner’s stories performed very well, Don’t forget to enter this year’s awards. As well as our inaugural Velocity: The My Private Brand Conference and Christopher Durham’s new book Vanguard: Vintage Originals.

  1. Vertex Awards IV: Gold Winners
  2. Vertex Awards IV: Bronze Winners
  3. Vertex Awards IV: Silver Winners
  4. A look inside Christopher Durham’s New Book Vanguard: Vintage Originals
  5. Don’t Miss Velocity: The My Private Brand Conference
  6. Amazon Debuts Wickedly Prime
  7. Amazon to Acquire Whole Foods
  8. 5 Things To Know About Target’s New Brands Before They Launch
  9. Inside Lidl Package Design
  10. Kroger Debuts Prep + Pared Meal Kits
  11. Nielsen Reports that Private Brand Gains Share
  12. Walgreens Makes Nice! Even Nicer
  13. Boxed Innovates With Private Brand
  14. Kroger Dramatically Grows Private Brand
  15. Lidl: Inside the Private Brand Portfolio
  16. Ahold Delhaize Announces Senior Staff
  17. Fresh Thyme Launches An Essential Oils Range
  18. Vertex Awards IV Winners Announced
  19. Lowe’s to Sell Once Iconic Private Brand Craftsman Tools
  20. Daymon Worldwide & Advantage Announce Merge
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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.