7-Eleven Debuts Hispanic Pastries

private label, private brand7-Eleven announced earlier this month the launch of a new private brand line of Hispanic packaged bakery products. The traditional Mexican sweet breads will be offered in the chains 640 stores in Texas. The retailer says they have been extensively tested in Mexico for flavor, texture, aroma and appearance. Flavors include:

Mantecada: Sweet bread with a soft and fluffy texture and vanilla coating

Panque con Nuez: Sliced pound cake with chopped pecan topping

Panquecitos: Golden, soft and sweet vanilla mini loaf cakes

Roles de Canela: Cinnamon rolls with raisins



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.