Whole Foods Reveals Seasonal Bestsellers on Amazon

As the holiday entertaining season continues, Whole Foods Market and Amazon have revealed some of their customers’ foodie favorites for the season, including the most searched and top-rated recipes, favorite prepared foods, and of course private brand food products.

Here’s a look at the top food-focused favorites:

Top recipes searched on wfm.com
Whole Foods Market is constantly experimenting with new flavors and developing delicious recipes to create convenient meal solutions for their customers. This year, recipes for Dry Brined Citrus TurkeyClassic Butternut Squash Soup and Classic Gluten-Free Stuffing ranked among top customer picks, featuring fresh, unique ingredients, and easy-to-follow instructions to make anyone feel like a culinary innovator – right in their own kitchen.

Most popular prepared food picks
For the holiday season, the retailer’s global e-store menu featured items ranging from full turkey dinners with all the trimmings to exclusive offerings developed by local chef partners. According to customers, this year’s top prepared picks were: the nine-inch Bittersweet Chocolate Pecan Pie from cult-favorite Brooklyn-based pie shop, Four & Twenty Blackbirds, the Thanksgiving dinner for 12, and the vegan meal from the renowned Philadelphia vegan chefs at Vedge.

Favorite Whole Foods Market products on Amazon
Whole Foods Market’s 365 Everyday Value, private brand became available through Prime Pantry and Prime Now in August. Top-selling items for snacking and baking this holiday season through Prime Pantry and Prime Now include the 365 Everyday Value Organic Dark Chocolate with Coconut (3 ounce), 365 Everyday Value Organic Crunchy Pretzel Sticks, 365 Everyday Value Four Cheese Thin Crust Pizza and 365 Everyday Value Organic Fruit Strips, among others.

Common questions for sous-chef, Alexa!
This holiday season, customers turned to Alexa for their cooking queries and had sweet treats on their mind! The request, “Give me a recipe for hot chocolate” topped the list of most asked-for recipes, followed by “How do you make chocolate chip cookies?” at a close second.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.