The Vertex Awards – The Recognition You Deserve!

    Enter the most prestigious private brand design competition in the world, the Vertex Awards. Any private brand package design available for sale to the public for the first time from November 2016 to November 30, 2017, is eligible. Selected by a jury of leading design professionals, the winning entries will be distributed worldwide in the My Private Brand, Global Retail Brands magazine and the Vertex Award Winners Annual book available on Amazon. The unparalleled fanfare will assure significant exposure to the creators of this outstanding work.

    Each winning entrant will receive the new Vertex Awards Trophy which is the essence of our logo and name brought to life as a museum quality bespoke sculpture by the artisans at Cristaux Awards. The crystal trophy carries the same weight and gravitas of our previous awards with a fresh, modern update.

    The Vertex Awards is the most-coveted award in the private brand industry. If chosen, winning places you in the highest ranks of your profession.

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.