Metro Lights Up With  Glow-in-the-Dark Private Brand.

Take a look at this innovative new private brand package design from Canadian grocery Metro. The new design brings to life the Irresistibles Signature Collection limited edition Glow-in-the-Dark tissue box. The pack was printed using innovative phosphorescent-ink for a celebratory and festive customer experience. The Irresistibles Signature Collection is a range of unique private brand products featuring limited edition designs, innovative packaging and exclusive flavors.

The Glow-in-the-Dark facial tissue box features a premium design with modern flair. Using a pattern of circles, this versatile design will mean something different to everyone that sees it. From polka dots to planets or even bursting champagne bubbles, just turn off the lights and enjoy the glow.

The Glow-in-the-Dark tissue box will be sold individually, at the same price as the regular Irresistibles 88-sheet facial tissue box currently available.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.