Kroger & Its Private Brands Join the Sustainable Packaging Coalition

Kroger announced yesterday that it has joined the Sustainable Packaging Coalition (SPC), a membership-based collaborative of like-minded companies striving to advance sustainable packaging. Kroger joins more than 130 brands, manufacturers, government officials, academics and organizations in the SPC.

Kroger’s membership in the Sustainable Packaging Coalition reinforces its commitment to driving improvements in the sustainability of packaging across its private brand portfolio. As part of its 2020 Sustainability Goals, Kroger has committed to optimizing 100% of its product packaging by increasing recyclability, reducing excess packaging and increasing certified virgin fiber sourcing, among other things, during the next three years.

“Kroger is pleased to join the Sustainable Packaging Coalition,” said Jessica Adelman, Kroger’s group vice president of corporate affairs. “Our membership in this coalition is an important part of Kroger’s vision for achieving Zero Hunger | Zero Waste, a key component of how we are living our purpose driven by our Restock Kroger Plan. We look forward to collaborating with other brands, packaging manufacturers and other stakeholders to drive positive change in packaging sustainability.”

“By joining with others who share this passion, we can all work together to create new packaging solutions that have a lasting, positive impact in the environment we all share,” said Gil Phipps, VP of Our Brands. “This new partnership is another step in our journey and will help us accelerate our commitment to introduce more sustainable packaging.”

“Kroger has such an important relationship to packaging supply chains around the globe,” said SPC Associate Director Adam Gendell. “We look forward to sharing our commitment to make packaging more sustainable”.


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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.