Ranir Advances Hires Babusik VP of Global R&D

Private label and branded consumer oral care products manufacturer Ranir has hired Kimberly Babusik as vice president of global research & development. In this role, Babusik will oversee and direct all development and innovation efforts for Ranir.

Babusik brings more than 20 years of senior product development skills, technical strategy, and complex project management experience, having held leadership positions at several billion dollar plus companies in the consumer and healthcare products industries. Most recently, she served as vice president of customer technical support at Nice-Pak Products, Inc., a global leader in the manufacturing of pre-moistened wipes. In this position, she led technical sales and support efforts for private label and branded wipes.

“It’s an exciting time to be joining the Ranir team as the company continues to advance and rapidly grow across all categories,” said Babusik. “I’m grateful for this opportunity, and I look forward to supporting the company’s mission to deliver millions of affordable, healthy smiles every day.”

Babusik also spent time at Energizer Holdings, Inc. (formerly Playtex Products), where she served as director of feminine care R&D and was focused on managing all activities related to product development and brand maintenance.

“Kimberly’s knowledge, skills and experience will be invaluable assets to Ranir as we continue to seek opportunities for innovation and growth,” said Greg McCormick, SVP of Global Innovation and Technology at Ranir. “I’m confident our team and customers alike will benefit from her ability to develop strategy, lead process and deliver world-class results.”

Babusik obtained her bachelor’s degree in chemical engineering from Drexel University in Philadelphia.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.