Holiday Elegance from Crabtree & Evelyn

Take a look at the exquisite holiday packaging for Crabtree & Evelyn’s 2017 holiday gifts. Sibling & Co (let’s hope they remember to enter the Vertex Awards) came out with the bold, foiled design that creates a beautiful gifting experience.

The Christmas 2017 design is drawn from the theme of tradition & ritual. The design concept comes to life in Crabtree & Evelyn’s range of Personal Care, Home Fragrance and Fine Foods gifts.

Inspired by the exploration and discovery of the natural botanicals that are blended to create the products Crabtree & Evelyn are famed for, the agency developed a theme of storytelling. The stories of their discovery, the part they play in festive traditions and the memories that they evoke within our minds are captured in a series of volumes, chronicling Crabtree & Evelyn’s ‘Once Upon A Christmas’.

Having imagined the concept and a moment for each seasonal fragrance, flavor or collection, the ideas and sketches were given to Andrew Davidson and Lucille Clerc, who illustrated each cover and spine beautifully.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.