Waitrose Launches Heston Blumenthal Playful Dessert

Heston Blumenthal has worked his magic to turn what can be the most divisive part of a traditional Christmas dinner into a dish everyone will love – a giant ‘sprout’ filled with profiteroles. Available at Waitrose from December 13th, the Heston from Waitrose Melting Chocolate ‘Sprout’ will appeal to even the most vehement sprout haters.

The new private brand dessert has a green chocolate dome shell which, when drizzled with warmed salted caramel sauce, melts to reveal 18 green profiterole ‘sprouts’ filled with a lime-flavored Crème Patissiere. The visual effect is a pile of sprouts doused in gravy but – with no actual sprouts or gravy used in the recipe – the flavor could not be more different; the zingy lime profiteroles perfectly balance the sweetness of the chocolate and salted caramel sauce.

The dessert’s green shell, which is textured to look like a giant version of the festive vegetable, is made with white chocolate turned green by adding spirulina, a natural coloring. The choux pastry profiteroles are filled with a Crème Patissiere flavored with lime.

Blumenthal is a master of curious food, famous for innovative dishes like the Meat Fruit – a ‘mandarin’ made with chicken liver parfait – at his restaurant, Dinner by Heston Blumenthal and The Fat Duck’s famous Bacon and Egg Ice Cream.

Heston Blumenthal says: ‘The dishes that have caused the biggest response from our guests at The Fat Duck are those that look like something they’re not.  What can be more fun at Christmas than playing with your guests’ minds and taste buds with a dessert that will leave everyone talking?’

Aileen Wood, Waitrose dessert buyer, says: ‘Christmas is the perfect time of year to create a fun dessert with lots of theater for people to enjoy together. We are sure this unique pud (dessert) will be a talking point and will give sprout haters a chance to try a new take on the festive veg!’

Heston has also introduced both a new gin and Panettone for Christmas 2017. The Heston from Waitrose Citrus Sherbert Lazy Gin only needs ice and Mediterranean tonic water to create the perfect G&T.

Blumenthal has also taken a classic Italian Panettone and given it a 70s makeover with the Heston from Waitrose Black Forest Panettone – the cherry scattered bread is topped with dark chocolate and kirsch-soaked cherries.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.