Neighborhood warehouse grocery store Smart & Final has introduced a refresh to the look of its First Street private brand, which accounts for over 75% of Smart & Final’s private brand sales.
The First Street name was coined years ago as a nod to the days when every town had a grocery store on Main Street. The line’s new look, designed by Voicebox Creative, recently hit shelves and reflects Smart & Final’s commitment to quality and community through an approachable yet distinguishable diamond-shaped design that further incorporates brand touchpoints through a Main Street backdrop, classic colors, and fonts.
“Smart & Final’s First Street line is an integral part of our store offerings, reflecting our dedication to quality and value,” said Raymond Swain, Vice President of Corporate Procurement. “The new refreshed design creates a synonymous relationship between Smart & Final and our First Street product offerings, while allowing each category to have their own design identity.”
Voicebox’s design system will be applied to 2,500 SKUs that span all aisles and categories, including adding 140 new items and transitioning Smart & Final’s Tradewinds Spices & Seasonings brand to the First Street brand. More than 200 First Street products featuring the new look are already on the shelves.