Waitrose Partners With Heston Blumenthal on Citrus Sherbet Lazy Gin

On November 20th, British retailer Waitrose and celebrity chef Heston Blumenthal introduced a new gin to his Heston from Waitrose private brand range and it’s perfect for gin drinkers looking for a quick and easy cocktail.

Famous for his intricate recipes and attention to detail, Heston’s latest offering is aimed at lovers of the simple life – a gin that requires no garnish. Packed with citrus flavors and unusual botanicals, the spirit needs nothing more than some tonic water and ice to create the ultimate lazy G&T.

The Heston from Waitrose Citrus Sherbet Lazy Gin, (£24.99/70cl) is an apple-based gin made using natural citrus botanicals including lemon verbena, lemon thyme, basil, eureka lemons, Persian lime and licorice root, lemon peel and pink grapefruit peel. The gin has a fresh, summery aroma with a touch of lemon sherbet.

Heston Blumenthal says, “Who says making cocktails shouldn’t be easy? Made with a magical twist of flavors and taste-tested to perfection, my new Citrus Sherbet Lazy Gin is certainly set to play with your senses this Christmas.”

John Vine, Waitrose spirit buyer says: ‘Gin has been enjoying a revolution recently, thanks to people experimenting while making their own cocktails at home. This gin is exciting because, in Heston’s own genius way, he has stripped back and analyzed what defines a good gin and tonic. Every element in this gin works towards creating the perfect G&T.’

Heston recommends the Citrus Sherbet Lazy Gin is served with Mediterranean tonic water, ice, no slice.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.