Rexall Launches #12daysofhacks

This holiday season Candian retailer Rexall has invited the top 10 DIYers from across the greater Toronto area to participate in #12DaysofHacks. Nothing says holiday more than homemade and Rexall’s private brand Rose & Robin allows Canadians to bring the holiday spirit into their homes while saving time and money.

Rose & Robin is Rexall’s private brand with exclusive seasonal items during the holiday season focusing on giftable items at affordable prices. This includes products in the category of wellness, household products and sweet and savory products.

The country’s most trusted and creative DIYers have partnered with the Rose & Robin brand to participate in #12DaysofHacks. The campaign: a two-week program including family favorite Angie Campanelli, the Parent Club and broadcast spokesperson Rebecca Wise posting their favorite Rose & Robin holiday hacks and encouraging followers to do the same. One lucky follower will win a Rexall gift card to use the products in their own holiday plans.

The winner will be announced in Toronto at Rexall Brunswick House on December 2 with Rexall’s version of Santa’s Workshop created entirely out of Rose & Robin products. Families and all ages are welcomed to meet Santa and give a donation to the Rexall Foundation. The Rexall Foundation has donated $614,458 to 47 children’s and seniors’ charities across Canada in 2017 alone.

“We know Canadians value time with the people they love as well as spending their money wisely during the holidays,” says Jennifer Zedic, Rexall, Senior Director of Marketing and Advertising. “The Rose & Robin line is the perfect solution to any gift and entertaining ideas and a compliment to family holiday traditions.”

This campaign was created with communications agency A&C.

https://twitter.com/hashtag/12DaysofHacks?src=hash

 

 

 



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.