SPAR Austria Launches New Superfruit Juice Range

Vertex Award winner grocer SPAR Austria has introduced a new private brand line Rainbow Juices featuring exotic fruits from countries in Asia, as well as Central & South America. The six colorful fruit and vegetable drinks made from Acerola cherries, wheatgrass, green cabbage, turmeric, ginger, raspberry, coconut, cranberry and Goji berries are now available in all SPAR, EUROSPAR and INTERSPAR stores across the country.

The new “SPAR enjoy” Rainbow Range Juices are based on apple or orange juice and come in six colors. The Green Juice contains a mixture of wheatgrass and green cabbage; the Purple Juice has an exotic blend of berries; the Kurkuma Juice combines carrot, ginger and turmeric; the Red Juice contains raspberries and cranberries; the Yellow Juice with red Goji berries and golden-yellow Inca berries (Physalis) has a sweet-sour taste; and the pure coconut water completes the range.

Superfruits and superfoods are becoming increasingly popular and SPAR Austria is tapping into this trend with its new juice range, using products such as the Acerola cherry, which contains approximately 40% more Vit­­amin C than an orange – making it one of the most vitamin C rich fruits in the world.

High pressure procedures for 100% taste

The new SPAR enjoy Rainbow Range Juices are produced using the High Pressure Process (HPP) – a method that ensures the gentle preservation of vitamins, nutrients and natural fruit flavors.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.