The 2018 Vertex Awards Jury Announced

Today we are proud to announce the judges of the fifth-anniversary edition of the Vertex Awards. This year’s panels include design luminaries from eight countries who are tasked with holding entrants to a higher standard for private brand design. Every year we strive to bring together the creative dream team of branding and packaging design. This year several winners from the last four years have agreed to join the jury.

Private Brands and their packaging have slowly evolved over the last fifty years. However, with the emergence of the internet, Google, Amazon and the changing customer this year’s competition is sure to provide a glimpse into the future of private brands. Private brands are shifting from old school national brand equivalents to many retailer’s last best hope. Everything is changing and anything is possible.

Open to retail owned brands worldwide in any trade channel, the Vertex Awards encourage retailers, agencies, consultants, graphic design firms, manufacturers, and brokers to enter the competition.

The Vertex Awards is accepting entries until January 30, 2018. To qualify, the work must have been available for sale to the public for the first time from November 2016 to November 30, 2017.

Judges for this year’s competition include:



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.