Santa Tested Santa Approved Award Program Debuts

    This year there is a new award program, called Santa Tested Santa Approved launched by PTPA Media Inc., already known for their testing program Parent Tested Parent Approved. The new program leverages the fun and magic of the holiday season in order to recognize great products.

    The award is unique among its kind, relying on enthusiastic holiday-minded parents to endorse products that they get to experience and recommend personally. Private label brands and toy companies alike can greatly benefit from the differentiation of being Santa Tested Santa Approved.

    Families across North America participate in the testing process, at no cost to them. They evaluate the products with their families in real life environments rather than simply conducting a consumer vote. Their feedback and evaluations are carefully tallied and curated, and products that meet their standards earn the coveted PTPA Seal of Approval, which can be leveraged on packaging, advertising, end-cap displays, and more. News of the victory is shared among our community of over 75,000 families.

    The Santa Tested Santa Approved Seal of Approval joins PTPA Media’s growing family of award certifications include Parent Tested Parent Approved, Mom Tested Mom Approved, Geek Tested Geek Approved, etc.

    The announcement of the Seal winners is slated to occur in early November and companies with a great product to enter are encouraged to learn more about the award on the PTPA website.



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    Christopher Durham

    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

    Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
    Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

    Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.