The 2018 Vertex Awards Opens For Entries

Five years ago, My Private Brand and Global Brands Magazine partnered to founded the Vertex Awards. With the fifth anniversary, we’re proud to be the preeminent private brand package design competition. Today, Wednesday, November 15, we invite you to enter your private label package designs worthy of the honor of a Vertex Award and join in our anniversary celebration.

“We started the competition with the intent to celebrate the best, the most ground-breaking retailer owned brand and package design,” said Christopher Durham, president, My Private Brand. “We crossed our fingers people would want to join us on this journey, and we weren’t disappointed. We’re proud to say we have been instrumental in advancing private brand package design through the celebration of the best of the best each year. It’s important to show the world that private brand doesn’t mean ho-hum, cheap packaging.”

Over the years, the number of Vertex Awards participants has tripled. More than 200 retailers, agencies, and manufacturers from over 45 countries have entered the competition, with close to 1,200 separate entries. Past winners include Tesco, Kroger, 7-Eleven, Aldi, Boxed, Woolworths, Giant, Lidl, Lowe’s Home Improvement, Jumbo, Marks & Spencer, Target, The Home Depot, Walmart, and Wegmans, to name a few.
“Believing private brand design and identity apply to more than just physical products, we’ve refreshed the Vertex Award brand identity with an updated logo, and a redesigned website we believe is easier to navigate and has a modern feel,” said Phil Russo, publisher, Global Retail Brands. “Combine that with the beauty of the redesigned trophies themselves, and you have a fifth-anniversary edition we’re proud of.”

The new trophy design is a crystal “V,” an homage to the Vertex Awards logo. Beginning this year, winners at all levels will take home the coveted new design. In years past, bronze winners received a certificate only.
This year’s awards include 22 categories, featuring several new ones: Baby, Natural & Organic Foods, Natural & Organic Cleaners, and International & Specialty Foods.
“As the competition has grown, so has the judging panel. We now have 16 judges who are design luminaries from 12 countries,” said Durham.

Winners will be notified on April 16, 2018, and the award celebration will be held at the Hilton Amsterdam on May 28, 2018. Mark your calendars for the event, and enter the competition today.

The Vertex Awards is accepting entries until January 30, 2018. To qualify, the work must have been available for sale to the public for the first time from November 2016 to November 30, 2017.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.