PBCAREERS: Belk – VP Private Brands Product Development

VP Private Brands Product Development – Accessories, Handbags, Jewelry, And Shoes – Belk

Charlotte, NC, United States
Job Id#: 18997
Date published: 13-Nov-2017

Position Summary:
Oversee the successful operation of Private Label brands across Ladies Accessories, Handbags, Jewelry, and  Shoes for the family.  Collaborate with domestic market partners on product creation & pursue direct sourcing opportunities long term to develop product for each Private brand.  Maintain the integrity and consistency of each brand to support the lifestyle & brand profile for the targeted customers.  Manage relationships with internal & external business partners to develop & execute desired product categories that fulfill long term growth strategies. Ensure in-season business objective are being met to achieve the desired financial results.

Essential Functions/Responsibilities:

  • Identify target consumers for the assigned brand labels and identify category expansions through strategic analysis
  • Responsible for collaborating with the DMM, Buying team, Ready To Wear Brand Managers/Designers & domestic partners on product opportunities, product development and end to end life cycle development
  • Oversee the brand profiles for each private brand and ensure that all product, pricing, and design aesthetic support the brand profiles across all merchandising categories.
  • Analyze brand mix, competition and identify gaps and opportunities for private brands programs
  • Responsible for attainment of gross margin, private label sales penetration by division and demand center, and partner with buying team on inventory management for all private brand labels
  • Works effectively with staff and Divisional/BSS management to achieve sound financial and merchandising solutions based on analysis, input and experience
  • Continually monitors a competitive strategy, including development and production of private brand products
  • Reacts to business trends in a timely and efficient manner, while ensuring continuity with strategic goals
  • Strong analytic skills and motivation to meet or exceed financial metrics
  • Create & manage end to end calendars for product development for each business category
  • Manage supplier qualification programs & testing protocols
  • Utilize product pyramid to identify & build out core items, layering up fashion basics & taking fashion risks to deliver newness on a seasonal basis.
  • Travel to Belk Stores, shop market and competition to benchmark Belk private brands versus the industry

Management Practices & Business Applications:

  • Conduct regular reviews of business performance to plan and ensure corrective actions are taken and communicated.
  • Ensure that corporate ads and events fit with brand and business strategies and are structured to achieve sales objectives.
  • Interfaces with the GMM of Merchandising, EVP/SVP/VP’s Private Brands, VP DMM business category, SVP Marketing and sales promotion and VP Visual
  • Regularly communicate with internal business partners and external vendors
  • Communicates effectively with all levels.
  • Effectively partners with Division management.
  • Regularly shops competition
  • Ability to develop a complete understanding of the Belk Stores Customers’ current and future product needs in a diverse market.
  • Continue to assess customer perception and satisfaction levels
  • Ability to develop a complete understanding of the Belk Stores Customers’ current and future product needs in a diverse market.  Continue to assess Customer perception and satisfaction levels


  • Bachelor’s degree required
  • 10+ years of relevant experience
  • Organized and detailed
  • Excellent communication and problem-solving skills
  • Knowledge of brand positioning
  • Excellent analytical and reasoning skills
  • Strong leadership, motivational abilities
  • Negotiation skills


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.