Win Christopher Durham’s New Book at PLMA

If you are headed to next week’s annual PLMA 2017 Private Label Trade Show at the Rosemont Convention Center in Chicago, I will be wandering the floor and taking meetings. If you would like win a copy of my new book on vintage private brands “Vanguard: Vintage Originals” make sure you stop by Marketing by Design‘s booth F6612 and say hello to Maria. They are giving away five books at noon on Tuesday; I will be there to sign the books and say hello.

Christopher Durham, My Private Brand & Maria Dubuc, MBD

If you see me wandering the halls, stop me say hello, ask me about the Vertex Awards, and I have a few prizes to give away.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.