YFYJupiter Opens West Coast Design Center

This past week, Integrated packaging solutions provider YFYJupiter, Inc. held a grand opening event to introduce their new, cutting-edge West Coast Design Center in Mountain View, California. The opening was well attended by potential new and existing customers, YFYJupiter Executives from the US & Asia, associates from Minneapolis, Denver and our Mexico division. The ribbon cutting ceremony along with good food, drink, traditional Chinese lion dancing (for luck) and thought-provoking packaging discussions lasted throughout the evening.

“The new location will service domestic and international clients and be a center of learning and design thinking, where one can explore packaging innovation, sustainable materials, brand packaging design, production and manufacturing,” said Nancy Schachtner, YFYJupiter Managing Director. “I want this office to be a place where clients can come, relax and brainstorm with our talented team of packaging professionals and with our cutting table in-house, packaging samples can be cut and reviewed immediately.

With the opening of this location and YFYJupiter celebrating 20 years of service, we hope to engineer and produce cost-effective, frustration-free packaging for many more years to come.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.