Waitrose Celebrates Christmas With Six New Private Brand Sandwiches

This Christmas, British retailer Waitrose is introducing six new seasonal private brand sandwiches. The supermarket’s Christmas Good To Go private brand has doubled this year, and the new recipes are sure to keep lunchtimes merry.

The first to try is an indulgent Wensleydale and Roasted Winter Vegetable Sandwich. The creamy cheese is combined with maple roasted vegetables and served on a nine-grain bread. The addition of a kale and sprout mayo makes this a very Christmassy eat.
Another addition to the range is a take on a Christmas classic. Waitrose is introducing Pigs Under Blankets; British pork sausages tucked into malted bread with smokey beachwood bacon and a juicy cranberry sauce.

Indulge your taste buds with a Christmas Spiced Falafel Flatbread. Enjoy soft flatbread crammed full of tasty sweet potato falafel, braised red cabbage, crumbly feta cheese, roasted butternut squash and a spicy yogurt.

Fancy treating yourself to a luxurious lunch? The new Spiced King Prawn Cocktail Sandwich is made with malted bread and filled with deliciously juicy prawns, Bloody Mary style aioli accompanied by pickled celery, cucumber and spinach.

One of the most popular sandwiches at Waitrose is the duck wrap and the supermarket is launching a festive twist for 2017 – a Duck and Blackberry Chutney Wrap. Tasty tortilla is filled with braised red cabbage, shredded duck, fruity blackberry chutney and nutritious spinach.

Another year-round favorite, the Brie and Grape Sandwich, has been given a Christmas makeover. The brie combined with sweet, crunchy grapes now has a dollop of tangy and festive cranberry sauce.

Waitrose has also introduced a winter warmer to its lunch range with a Spiced Apple and Cranberry Drink. Serve hot or cold for the perfect accompaniment to your festive lunchtime.

The new Waitrose Christmas Good to Go range available from 8 November:

Wensleydale and Roasted Winter Vegetable Sandwich £3.70
Pigs Under Blankets £2.95
Duck and Blackberry Chutney Wrap £3.75
Brie, Cranberry and Grape Sandwich £2.95
Christmas Spiced Falafel Flatbread £3.20
Spiced King Prawn Cocktail Sandwich £3.75
Spiced Apple and Cranberry Drink £1.20 =

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.