Oprah’s Favorite Things: Amazon Private Brands

Media mogul and American icon Oprah has worked in conjunction with Amazon since 2015 to release her annual holiday wish list of “Favorite Things”. The list has always included a curated selection of Amazon private brand products, like Kindles and Echoes but this year she has also included her first Amazon fashion private brand pick the Lark & Ro cashmere sweater that retails for $128.

She has included a playful endorsement and a 20% off coupon code.

A Better Sweater

Lark & Ro Cashmere Off-The-Shoulder Sweaters

“Butt? Sure. Stomach? Of course. Thighs? You bet. But I’ve yet to meet a woman who carries her weight in her shoulders. That’s why these off-the-shoulder sweaters flatter almost everyone.”—Oprah

  • Originally $128 each, now 20 percent off with code OPRAH


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.