Discount grocer ALDI has announced its partnership with the acclaimed artist, designer and illustrator Timothy Goodman for the upcoming release of the limited-edition reserve wine private brand collection. The reserve collection includes three varietals under the William Wright private brand. The range will include a Chardonnay, a Cabernet Sauvignon, and a Red Wine Blend.
Known for his bold, text-based murals, Goodman traded walls for wine labels to bring his signature hand-illustrated style to a selection of award-winning ALDI private brand wines.
Goodman’s work lifts inspiration from the origin stories and flavor notes of each wine to bring striking color and playful iconography to the bottles.
“As a visual person, shopping for wine begins with the label,” he says. “I gravitate toward bottles with interesting designs, so I was excited to create a series of labels that would really pop on shelf. Each bottle has a unique design, so you can collect all three to display on your bar or give as gifts over the holidays.”
The collection hits ALDI stores nationwide on Dec. 13.
“The holidays are the perfect time for sharing or gifting a bottle of wine and we knew Timothy’s designs could elevate that tradition by pairing modern art with award-winning taste,” says ALDI spokeswoman Liz Ruggles.
