Tesco Launches Eco Active

Brits are becoming more eco-conscious when it comes to using environmentally-friendly cleaning products for their homes.

In the last year, there has been a sharp rise in demand for eco-cleaning products with retailer Tesco seeing a near 45% rise in sales.

However, a 2017 report by retail analysts Mintel states that premium price for these green products has been a major setback in attracting further customers.

With such a strong surge in demand, Tesco has introduced a new private brand range of 7 products called Eco Active. The line will be available in more than 500 Tesco stores across the UK and will cost between £1 and £4.

Tesco household goods product developer Sanjeev Kaushal who developed the range said:

“Demand for eco-cleaning products in the UK is at an all-time high with shoppers more aware of how they can protect the planet through informed choices that start in their homes.

“Customers tells us that they want to buy eco-cleaning products but they must be effective, affordable, easily available and independently certified to not harm the environment.

“They also want complete transparency on how they are produced, the ingredients they contain and the impact they have on the environment. We believe our new range of products answers all that criteria.”

All the products are recyclable with the bottles containing up to 45% recycled plastic.

The range, which is made from plant-based, non-toxic, biodegradable ingredients, includes washing up liquid, two fabric conditioners, two laundry detergents, toilet cleaner and a multi-surface cleaner.

All the products have been independently tested and certified by the EU Ecolabel, established in 1992 by the European Commission, to identify products and services which reduce environmental impact.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.