This past week Petco announced an expansion of its private brand, WholeHearted, with a newly-launched line of cat food and treats. This affordable, high-quality product line features thoughtfully crafted recipes with quality ingredients and healthy nutrients for cats of all life stages.
WholeHearted celebrates the powerful bond pet parents share with pets and the important role nutrition plays in their daily lives together. WholeHearted features real life-changing stories from Petco customers on every bag.
“We’ve seen how much our customers love WholeHearted for their dogs and we couldn’t be any more excited to now offer that same great, quality nutrition to cats,” said Rebecca Frechette, Petco executive vice president, chief merchant officer. “Every pet deserves nutrient-packed, wholesome and thoughtfully made meals and we believe these recipes offer all of that for an affordable price.”
WholeHearted formulas are power-packed to provide maximum nutritional benefits with Omega-3 fatty acids for healthy skin and coat, feline probiotics to help maintain digestive health, antioxidants for immunity, and essential vitamin and minerals.
The dry and canned wet food formulas, treats and Healthy Benefits dry formulas are available now in stores and online. The Healthy Benefits Dry Formulas include:
- Easy Digestion – Contains multiple fiber sources and contains live active cultures to help support the feline’s digestive process.
- Weight Control – Uses L-Carnitine to help metabolize fat into energy. It also partners with high-quality chicken protein to help maintain and support strong and lean muscle mass.
On Nov. 22, WholeHearted will expand its cat assortment with wet pouch recipes and Healthy Benefits wet formulas.
Life is better with your pet by your side. And a complete wholesome diet means more great times with them. Share your #WholeHeartedPets moment on social media—the adventures, the cuddles and the laughter—for a chance to be featured on a future bag, can or pouch of WholeHearted.