SE Grocers Wins 2017 World Dairy Expo Championship Awards

Southeastern Grocers, parent company of BI-LO, Fresco y Más, Harveys and Winn-Dixie grocery stores, received high honors for three ice cream flavors and two cheese varieties from its SE Grocers private brand from the Wisconsin Dairy Products Association during the 2017 World Dairy Expo Championship Dairy Product Contest.

Winners included:

  • First Place – Raspberry Cone Crunch Ice Cream (Category: Open Class Flavored Fruit)
  • Second Place – French Vanilla Ice Cream (Category: French Vanilla)
  • Third Place – Chocolate Ice Cream (Category: Regular Chocolate)
  • Second Place – Swiss Chunk Cheese (Category: Swiss)
  • Third Place – Cracker Cuts Colby Jack Cheese (Category: Colby/Monterey Jack)

Scott Morris, Executive Vice President of Merchandising at Southeastern Grocers, said, “It’s an honor to be recognized at a national level among other leaders in the dairy industry. We’re proud of our award-winning ice creams and cheeses, which represent robust flavors, rich texture and quality ingredients at an affordable price for our customers to enjoy.”

This marks the third consecutive year Southeastern Grocers has been recognized by the Wisconsin Dairy Products Association, with top prizes awarded for Prestige French Vanilla in 2016 and Prestige Coconut Almond Fudge in 2015. The 2017 World Dairy Expo was held in Madison, Wisconsin on May 3-7, 2017 and serves as a forum for dairy producers, companies, organizations and other dairy enthusiasts to come together to compete, and to exchange ideas, knowledge, technology and commerce.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.