Trace One Launches Private Brand Collaboration Network

    To help retailers and suppliers succeed in a highly competitive industry, Trace One today launched the Trace One Network. This global retail business network promotes efficient, accurate communication so companies create innovative products, boost agility and delight consumers. To drive critical mass adoption of the network, Trace One will leverage its global network of 20,000 retail companies – the largest private label community in the world.

    Amid this period of retail reinvention, Trace One Network focuses on enhancing communication by creating a single online hub for retail partners to serve shoppers better. Market trends disrupting grocery private label include the rise of grocery e-commerce, hard discounters and direct-to-consumer rivals. Addressing these factors means companies must collaborate, as competition now takes place between supply chains – not just individual companies.

    “Collaboration helps retail companies differentiate themselves from the competition and win with private label by adapting to consumers’ expectations of speed, agility and responsiveness,” says Trace One CEO, Christophe Vanackere. Trace One Network saves retail professionals time and effort by helping them gather relevant market knowledge, build relationships, and share company and product data using one integrated solution. The network will continuously evolve and add valuable functionality to serve retail users’ needs over the long term.

    Retail companies benefit from Trace One Network, as retailers and suppliers can identify reliable trading partners, source and promote private label products, and stay informed of industry trends. This online collaboration network will help retail companies improve their speed to market, cost management, and mitigate key business risks.

    “Given today’s retail disruption, Trace One Network is exactly what retail trading partners need to deliver a superior customer experience. We can no longer afford to work in silos,” says Shaun Bossons, CRO, of Trace One. “The network represents an evolution of Trace One’s proven strengths in connecting global retail supply chain partners for efficient collaboration, while addressing companies’ need for business efficiency, differentiation and confidence in their private label brands.”

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.