PB Careers: Walmart eCommerce – Senior Digital Brand Manager- Private Brands

PB Careers: Walmart eCommerce – Senior Digital Brand Manager- Private Brands

Position Description
The Senior Manager will be responsible for the digitization of Walmart Private Brands. As the Digital Brand Manager for Private Brand you will be the steward of the Walmart private brand portfolio. You will develop the overall digital brand strategy and be the liaison to Walmart’s outside agency partners for brand architecture and design. You will develop annual digital operating plans for Walmart General Merchandise Private Brands on Walmart eCommerce platforms, and create & execute digital brand plans for Walmart General Merchandise Private Brands for all customer-facing interaction points. You will also be the liaison between Walmart U.S. store brand team; marketing programs, new product launches, major design/packaging changes, and brand architecture consistency for shared brands. You will identify eCommerce specific digital expansions and work with GM’s, agencies and product development teams on launch strategies.


Position Summary
Walmart eCommerce is looking for strategic, collaborative, and passionate individuals to join the Walmart Private Brand Team.
If you’re an ambitious, smart, natural collaborator who likes taking risks, influencing, and innovating in a challenging hyper-growth environment, we’d love to talk to you about joining our team.

Minimum Qualifications

  • BA/BS with 6+ years of relevant professional experience (merchandising, brand, product development)
  • Excellent analytical, organizational, and written/verbal communication skills
  • Ability to think strategically, to structure problems independently, and to recognize trends and make recommendations using data
  • Proven capability to implement change on a large scale as well as navigate agile structures

Additional Preferred Qualifications
Interest in business development, ability to invest in forging long-term strategic business relationships, and a desire to help our partners succeed and thrive on our platform

Proven ability to manage multiple, time-sensitive projects and competing priorities simultaneously, to work independently, and to drive projects to completion with minimum guidance and high attention to detail

Division: Global eCommerce
Employment Type:
Full Time
Requisition Template:
Req ID:
Merchandising and Sourcing

Company Summary
Walmart Global eCommerce is comprised of Walmart.com, VUDU, SamsClub.com, and our technical powerhouse @WalmartLabs. Here, innovators incubate next gen e-commerce solutions in real-time. We integrate online, physical, and mobile shopping experiences for billions of customers around the globe. How do we do it? We continuously build and invest in new technology including open source tools and big data innovations. Data scientists, front and back-end engineers, product managers, and web and UX/UI teams collaborate alongside e-commerce experts to envision, prototype, and bring revolutionary ideas to life in a dynamic, flexible and fun work culture.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.