HEB Debuts New Private Brand San Antonio Spurs Commercials

Texas grocer H‑E‑B and the San Antonio Spurs are at it again with another round of television private brand commercials for the 2016‑17 NBA season featuring the likes of Tim Duncan, George Gervin, David Robinson, Bruce Bowen, Sean Elliott, Manu Ginobili, Kawhi Leonard, LaMarcus Aldridge, Patty Mills, Tony Parker, Patty Mills, Danny Green, Pau Gasol and of course ‑ The Coyote.






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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.