Walmart‘s Jet.com has officially launched its first private brand Uniquely J to engage urban millennials and help Walmart battle Amazon.
“We’re excited to introduce Uniquely J to consumers, confident that they’ll embrace the products and soon begin to consider them essential to their day-to-day shopping,” said Liza Landsman, president of Jet.com in an MSNBC article late last week.
Among its initial offerings are 13 coffee skus, 12 Clean Living skus, 8 Sauce & Oil skus and 4 Paper skus totaling 37 items. Among the unique items are lemon thyme basil cleaning wipes, organic sriracha, black pepper marinade and Peruvian ground coffee.
“With Uniquely J, we want to eliminate the tradeoffs consumers face; the purchase decision becomes an easy one when each product offers the trifecta of quality, style, and value,” said Dan Hooker, who heads private brand products and e-commerce for Jet.com and Walmart.
“Uniquely J is not just Jet.com’s entry into the private brands space, it also furthers our efforts to serve the metropolitan consumer with a select assortment of premium products while also offering them a great shopping experience,” Landsman said.