Don’t Miss Christopher Durham at Packaging that Sells

Next week trade magazine BRANDPACKAGING will host this year’s edition of the Packaging That Sells Conference at the Drake Hotel in Chicago Illinois. The event provides the opportunity to interact with influential brand marketers and package design teams who understand the vital role packaging plays in delivering a brand’s message and connecting with consumers.

This year I will join 24 speakers from companies like Mondelez International, X-Rite Pantone, Mike’s Hard Lemonade and Kodak my presentation will be the only one focused on Private Brand.

Join me Tuesday, October 24 2:15 pm – 2:45 pm as I present

Private Brands – Differentiate or Die!

The days of poorly designed, poorly specified, horrible-tasting private label products has become a relic of the not-so-distant past. The death of bricks & mortar, Amazon, Walmart, Costco, and Google have all forced retailers to re-evaluate their private brand strategy and embrace brand differentiation. Christopher Durham will present some of the best private brands that embrace world-class design, innovative packaging structures and differentiated new products designed to help retailers not only survive but WIN!



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.