Next week trade magazine BRANDPACKAGING will host this year’s edition of the Packaging That Sells Conference at the Drake Hotel in Chicago Illinois. The event provides the opportunity to interact with influential brand marketers and package design teams who understand the vital role packaging plays in delivering a brand’s message and connecting with consumers.
This year I will join 24 speakers from companies like Mondelez International, X-Rite Pantone, Mike’s Hard Lemonade and Kodak my presentation will be the only one focused on Private Brand.
Join me Tuesday, October 24 2:15 pm – 2:45 pm as I present
Private Brands – Differentiate or Die!
The days of poorly designed, poorly specified, horrible-tasting private label products has become a relic of the not-so-distant past. The death of bricks & mortar, Amazon, Walmart, Costco, and Google have all forced retailers to re-evaluate their private brand strategy and embrace brand differentiation. Christopher Durham will present some of the best private brands that embrace world-class design, innovative packaging structures and differentiated new products designed to help retailers not only survive but WIN!