Aldi’s Infamous Big Daddy Rump Steak Invades London

    Bursting onto Aldi shelves all over the UK this Thursday, October 19. Aldi’s infamous Big Daddy Rump Steak is made from 100% British beef and matured for 21 days. Costing just £4.99, Aldi’s forever sold-out private brand steak is finally back in store this week.

    Julie Ashfield, Joint Managing Director of Corporate Buying at Aldi UK, said: “The 16oz ‘Big Daddy’ Extra Thick Rump Steak has been a customer favorite since it first launched earlier this year and we’re delighted to bring it back as a Special buy once again.”

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    Christopher Durham
    Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.