Today, Amazon announced its most advanced private brand Kindle e-reader ever—the all-new Kindle Oasis, featuring the largest, highest-resolution Paperwhite display yet and a thin and light ergonomic design so you can read more comfortably for hours. The all-new Kindle Oasis is the first waterproof (IPX8) Kindle allowing customers to read in even more places, from the bath to the swimming pool. The all-new Kindle Oasis has a battery life measured in weeks, not hours—and it includes a fast-charging capability that allows it to go from no battery to fully charged in less than two hours. With Audible built in, users can listen to the world’s largest library of audiobooks and easily switch between reading and listening to a professionally narrated performance on Bluetooth headphones or speakers. The all-new Kindle Oasis is available for pre-order today at www.amazon.com/kindleoasis for only $249.99 and will start shipping October 31.

“Ten years ago, we introduced our first Kindle with the mission of delivering any book ever written in 60 seconds or less,” said Dave Limp, Senior Vice President, Amazon Devices and Services. “With a larger 7-inch, 300 ppi display, waterproof design, and Audible built right in, the all-new Kindle Oasis is our most advanced Kindle ever. Its thin, light, and waterproof design allows readers to stay engaged in the author’s world in even more places than ever before.”

With a larger 7-inch, 300 ppi display, the all-new Kindle Oasis fits over 30% more words per page, resulting in fewer page turns. Plus, it has the fastest page turns of any Kindle e-reader. The crisp, laser-quality text reads like paper with uniform display lighting and no glare, even in bright sunlight. The ergonomic design shifts the center of gravity to the palm so the device rests in the hand like the spine of a book, no matter which hand is used. Readers can easily turn pages with dedicated page turn buttons and the display will automatically rotate the page orientation, even after switching hands.

The device’s unique shape tapers to an ultrathin 3.4 mm display featuring our strongest cover glass and a new aluminum back. The all-new Kindle Oasis is thin, light and durable—in fact, even with a larger display, the all-new Kindle Oasis weighs only 194 grams, 10 grams less than the best-selling Kindle Paperwhite.

The all-new Kindle Oasis—it’s IPX8 rated to protect against immersion in up to two meters of fresh water for up to 60 minutes. Plus, it’s designed to withstand getting splashed at the beach or dropped in the bath tub, hot tub, or pool.

The all-new Kindle Oasis is $249.99 for the 8 GB model and $279.99 for the 32 GB model—the 32 GB with free cellular connectivity is $349.99. All are available today for pre-order globally. Customers can also purchase a cover with a thin design that snaps perfectly onto the all-new Kindle Oasis and transforms into a stand for hands-free reading. The cover opens like a book, automatically waking the device when opened and putting it to sleep when closed. Choose from two materials in a variety of colors: water-safe fabric covers, all $44.99, come in Indigo, Sandstone, or Charcoal; and premium leather covers, all $59.99, come in Midnight, Saddle Tan, or Merlot. The covers fold into a stand to easily enable hands-free reading.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.