Waitrose Launches its First Organic Halloumi

Waitrose launched its first organic halloumi – becoming the first UK supermarket to do so. With the growing popularity of halloumi showing no sign of abating, the cheese will join the Waitrose Duchy Organic private brand range while the brand is celebrating its 25th year.  

Sales of halloumi are up 24% year on year at Waitrose and, like hummus and other Middle Eastern and Mediterranean products, it has made the culinary journey from ethnic specialty to mainstream staple. 

Chris Dawson, Cheese Buyer at Waitrose comments, “Halloumi continues to have its moment in the limelight. Fans of this ever-popular cheese can now choose organic with our Waitrose Duchy Organic halloumi. Like our other halloumis, it is made the traditional way in Cyprus but using organic milk from cows, goats and sheep.”  

Waitrose offers eight different types of halloumi, with the success of the cheese being put down to its versatility and convenience. It has a high melting point, allowing it to be grilled or even fried and the salty flavor makes it the perfect accompaniment to winter salads and as a protein rich meat alternative.

The Waitrose Duchy Organic Halloumi joins other organic cheeses in the extensive Waitrose Duchy Organic range including organic feta and cottage cheese alongside UK classics such as Stilton, cheddar, Red Leicester and Double Gloucester.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.