Minneapolis based retailer Target has an ongoing series on its YouTube channel called “This Just In.” The series was created by Target’s in-house creative agency. According to the creative team’s official website Target Creative Studio the 400-person team is connected to all the retailer’s brand, design and marketing work.
A little more than a year ago Target Creative launched an always-on, multiplatform video series called “This Just In.” To turn around content quickly, the team designed and constructed a five-room Style Studio within Target’s HQ. The videos, which run weekly, feature a Target team member and various social influencers. Each video is highly shoppable with a simple message: what the product is, why it’s awesome and how to get it.
And of course, it often features a Target Private Brand
- The team introduces new episodes on YouTube, Facebook and Snapchat every week, with more than 60 episodes and counting as of this week
- Subscribers to the YouTube channel increased by +10%
- On average, products featured within “This Just In” saw traffic increases of more than 25%
The latest videos feature Los Angeles based YouTube Creator The Find Guru gushing over Target’s new athleisure private brand Joy Lab and another featuring A New Day. The second comes from twenty-something recent college graduate and YouTube Creator Caitlin Bea who decorates her small apartment with Targets new modern home private brand Project62. As well as Jordan Taylor Wright discussing Goodfellow.