Trader Joe’s Celebrates The Season With Kombucha

Over the past five years, kombucha has been popping up just about everywhere, including in Trader Joe’s stores. What was once a specialty beverage found only in small, niche health food stores and farmer’s markets are now widely available for all to enjoy. As usual, for us, this has meant sea

s

rching the world over for the best ’booch around.

Trader Joe’s initially introduced a single, branded kombucha. They soon added other branded options. And finally, this past April, introduced their first private brand offering, TJ’s Gently Gingered Kombucha. Now, just in time for the holidays, they are offering their first seasonal ’booch: Trader Joe’s Organic Cranberry Spiced Apple Kombucha.

Trader Joe’s Organic Cranberry Spiced Apple Kombucha is festively flavored with organic cranberry juice concentrate and organic apple juice concentrate. Each 16-ounce bottle of Organic Cranberry Spiced Apple Kombucha for $2.69. It gets a warm kick of fall spices from organic ginger juice and organic cinnamon extract, and is made with only fresh, smooth-drinking, Colorado-sourced water. In addition, the fermented-tea flavor is noticeably not as vinegary as most kombuchas —it comes with all the live probiotics customers want, minus the medicinal, harsh flavor that can be off putting.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.