Grocer Coop Switzerland has extended its Naturaline private brand to include children’s bath and body products. The products are sustainable and eco-friendly with an emphasis on a simplicity. The line includes soap, shower gel, shampoo and bubble bath, with extracts such as daisy, rose and mint.
Each product contains at least 98% natural raw materials, as well as avoiding synthetic dyes, silicone and mineral oil.
The packaging is designed with little hands in mind, it features friendly monster drawings. The assortment is produced by Coop’s subsidiary company Steinfels Swiss, located in Winterthur.
“What is essential for us is that products are made in Switzerland,” said Kerstin Czermak, brand manager for Coop’s Swiss Naturaline range.
“Not only for sustainable development issues, but also because the strict controls and certification processes lead to an impeccable quality.”