PB CAREERS: Walmart – Senior Director, Business Development, Private Brands

\"\"Senior Director, Business Development, Private Brands

Position: Senior Director, Business Development, Private Brands
Job Location: Bentonville, AR


  • Directs Private Brand initiatives by evaluating current and future business issues for Private Brands; ensuring critical business issues, market needs, and core product strategies are addressed in product decisions; ensuring product reviews are completed; leveraging existing products and determining their utilization in optimizing current business strategies; driving process changes based on feedback; securing cross-functional alignment and resources; and setting the standard for product development and adoption.
  • Drives the vision and strategy for Private Brands product portfolios in support of company objectives by leveraging research and networks to drive innovation and exploration of new products and assortments; validating customer needs, competitive threats, and emerging trends; developing product roadmaps and ensuring they are aligned with the company strategy; aligning product roadmaps with key business partners\’ capacity and resource availability; collaborating with key business partners (for example, Supplier Development, Brand Management) to ensure product meets merchandising requirements; recommending key actions (for example, pricing, modular placement, marketing) to drive business and deliver on objectives; overseeing supplier network for business optimization; and partnering with suppliers to identify efficiencies in the supply chain to deliver cost savings.
  • Drives sales and profit plan and financial forecasting by reviewing and approving budgets for categories and subcategories; reviewing annual, monthly, weekly, and daily projections; requesting and reviewing analysis and reports from category team members; addressing deviations from projections; collaborating with team to develop action plans to resolve financial discrepancies; and monitoring action plan performance.
  • Ensures delivery of the product portfolio by overseeing the development of product specifications, product road maps, and other product management deliverables; determining key performance indicators (KPIs) for products; driving a test and learn environment in order to optimize product offerings; tracking and evaluating KPIs and utilizing them to determine success and the return on investment (ROI) of the product; and determining market readiness and need for products.

Minimum Qualifications

Minimum education and experience required:

Bachelor’s degree or equivalent in Business Administration or related field and 6 years’ experience in a merchandising or related role. In lieu of a Bachelor’s degree and 6 years’ experience, employer will accept 8 years’ experience in a merchandising or related role.

Skills required:

Must have experience with: strategy development for private label product portfolios; development of food and non-food products, including prototyping and sourcing product and packaging ingredients from local and international manufacturers; stage-gate processes to ensure compliance with quality and safety requirements; Product Lifecycle Management System (PLMS); syndicated data resources, including Nielsen Answers, Nitro, Homescan Panel, Mintel GNPD, Aztec IRI and Local Market Planners; pricing strategy implementation, including statistical modeling and analysis of price optimization and elasticity; modular optimization, including linear and logistic regression, linear optimization and cluster analysis; and financial planning, including sales, profit and loss budgeting, tracking and forecasting. Employer will accept any amount of experience in the skills required.

Employment Type: Full Time
Requisition Template:
Home Office
Req ID:

Company Summary
Wal-Mart Stores, Inc. (NYSE: WMT) serves customers and members more than 208 million times per week at more than 8,600 retail units under 59 different banners in 15 countries. With fiscal year 2010 sales of $405 billion, Wal-Mart employs more than 2 million associates worldwide.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.