REI Hires Chris Speyer To Run Private Brand

Kent, Washington based outdoor retailer REI has hired Chris Speyer, managing director of cycling and fitness company Accell North America, as vice president of private brands. He will take on his new role beginning October 30th. Speyer will oversee all private label development for REI.

Speyer managed ski and bike purchasing for the Forzani Group for 10 years and then worked at Worldwide Cycle.

Speyer began his career in 2006 with Raleigh America and played an active role in the May 2012 sales of Raleigh America to Accell Group as well as SBS’s sale to Hawley-Lambert North America in March 2016. He held various roles including VP of marketing and product for Raleigh, COO and CEO of Accell North America and most recently managing director. Accell North America is the parent company of Raleigh, Diamondback and Redline.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.