According to a report from The Wall Street Journal, this is first e-commerce sales the site has delivered to Whole Foods.
Amazon completed $500,000 in online grocery sales in the first week after it started offering Whole Foods’ “365 Everyday Value” products, according to One Click Retail eCommerce data. Weekly sales fell to about $300,000 during the next two weeks after the site’s inventory of Whole Foods private brand products ran low but rebounded in the fourth week.
Whole Foods’ 365 Everyday Value private brand products already had a loyal following among customers, with private brand products accounting for 15% of the retailer’s annual revenue.
19% of Whole Foods online private brand sales on Amazon were of snacks and candy, followed by frozen fruit and vegetables. Deli turkey breast and coconut water were the most popular individual items, while condiments and health and beauty items drew the least share of sales.