H-E-B to open Second Private Brand Chip plant

San Antonio, Texas-based grocer H-E-B will open a second plant for manufacturing private brand snacks, in Houston, after its first in San Antonio, the Houston Business Journal has reported.
The new plant will operate less than a mile away from H-E-B’s distribution center.
The first H-E-B snack plant operates 24 hours a day, turning out its private brand potato, corn and tortilla chips. Each year, it uses 35 million pounds of potatoes and 10 million pounds of white and yellow corn.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.