Aldi Wins Big in 2017 Best New Product Awards

Market research firm BrandSpark International has announced the winners of the 2017 Best New Product Awards. The Best New Product Awards (BNPAs) cover four major consumer product categories: Food & Beverage, Beauty & Personal Care, Household and Kids.

The winning products were determined solely by the votes and opinions of more than 10,000 American consumers, including thousands of verified purchasers who actually bought the products with their own money.  All voters participated in an extensive nationwide survey. The 2017 survey featured more than 100 product nominees and 31 winning products across a range of categories.

This year’s 31 winning products including 8 Private Brand winners. Aldi dominated the Food and Beverage class winning 6 of the 12 categories and 2 of the 5 categories in the Kids class.


Bread ALDI Specially Selected Brioche Buns
Coconut Water ALDI Nature’s Nectar Coconut Water
Eggs ALDI SimplyNature Organic Cage Free Brown Eggs
Rice ALDI SimplyNature Organic Rice
Savory Snacks ALDI SimplyNature Organic White Cheddar Puffs
Specialty Pasta ALDI liveGfree Organic Gluten Free Brown Rice Quinoa Pasta


Baby Food ALDI Little Journey Baby Purees
Kids Snacks ALDI Little Journey Yogurt Bites

To see all the winners visit:

In addition to the top consumer products determined by the Best New Product Awards, the American Shopper Study provides additional insight into the minds of American shoppers.  Some highlights from this year’s survey are:

NEW PRODUCT INTEREST: 74% of shoppers like trying new products. 63% say they will pay a little more for a new product that appears to be better than what was previously available.

BRAND LOYALTY & SHOPPING HABITS: Product innovation is as important as ever to capture shopper’s attention, as 45% say they are less brand loyal than they were a few years previously. Deals continue to drive trial, with 48% reporting they use coupons from coupon circulars “most weeks,” and 31% now using a coupon-app on their smartphone (up 5% vs. 2016), often in addition to print coupons.

FOOD AND HEALTH: While 7 in 10 Americans claim to make intentional changes in an effort to live healthier this year, 68% are skeptical of the health claims associated with certain products. Many recognized that health is important, however, 67% agree that indulgent foods – i.e. those not seen as very healthy – are sometimes worth it anyway.

COOKING AT HOME:  66% of American shoppers say they enjoy cooking. An even greater number, 77%, say they try to prepare food at home as often as they can, specifically citing this to the enjoyment and money saving benefits of at-home cooking. Shoppers love products that offer great taste and convenience, at a good value.

BEAUTY AND PERSONAL CARE: 63% of beauty shoppers believe that ongoing R&D is consistently leading to more effective beauty products, and they don’t just think these come from prestigious brands: 59% believe it is often possible to get the same effect from mass-market brands.

OVER-THE-COUNTER HEALTH: Price is not always number one in OTC: 57% agree that they will often spend a lot more for health products they know work. The word “natural” resonates well with health product shoppers. 54% say they try to find natural products as long as they don’t need to compromise on efficacy.

HOUSEHOLD CARE: Household care products are rarely an impulse buy; just 23% of consumers say they often make impulse purchases of household care products. Yet household shoppers are always looking for new things: 57% are increasingly seeking out environmentally friendly products, 47% are interested in “natural” household care products, and 75% appreciate multi-purpose household care products, which are perceived to add convenience and value.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.