Consumer Value Products (CVP) Teams Up to Help Children’s Miracle Network Hospitals

Temple, Texas-based McLane Company, Inc., today announced its private label subsidiary, Consumer Value Products (CVP), is teaming up with Children’s Miracle Network Hospitals to raise awareness of CMN Hospitals and its mission by donating one cent for every unit of CVP Health unit dose medications sold and one cent for every case of YumBees candy sold. Additionally, products will feature the CMN Hospital logo on all YumBees candy and unit dose product packaging.

The YumBees brand offers various hard, gummy and chocolate candy products as well as a variety of favorite name-brand products. The CVP Health brand offers various health products including medicines, ointments, first-aid products and more. Both lines are sold at convenience stores and travel centers throughout the country.

McLane has been supporting Children’s Miracle Network since 1987 and has helped raise more than $94 million for local children’s hospitals. McLane’s 70 plus grocery and foodservice distribution centers host a number of grassroots fundraisers including golf tournaments, bake sales, employee payroll giving programs and other events.

“Children’s Miracle Network Hospitals has been near and dear to our hearts at McLane and we are excited to strengthen our relationship with the organization while bringing awareness to its mission to save and improve the lives of as many children as possible,” said Teresa Voelter, general manager of private label at McLane.

“With a large distribution network, and an exciting array of line items in this new category, we are thrilled that McLane has chosen CMN Hospitals as its charity of choice to be a part of this new venture and are positive it will be a great growth venture for both parties,” said Cody Brown, director of corporate partnerships at Children’s Miracle Network Hospitals.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.