Sam’s Club’s Gargantuan Members Mark Pumpkin Cheesecake

Bentonville, Arkansas-based, Walmart–owned Sam’s Club has jumped into the perennially popular pumpkin spice fray with a club store sized private brand cheesecake the Members Mark 72-ounce pumpkin cheesecake. The massive cheesecake makes the typical Cheesecake Factory cheesecake sold in Publix (34-35 oz.) look petite.
The Member’s Mark pumpkin cheesecake weighs almost 4 pounds. The dessert includes 14 slices of New York-style cheesecake swirled with pumpkin and a classic graham cracker crust and topped with real whipped cream.
And the reviews are good:



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.