Inside Velocity: The My Private Brand Conference

Jeff Gamsey – Boxed, Christopher Durham – My Private Brand and Jack Pestello – Walmart

Last week’s inaugural Velocity: The My Private Brand Conference brought together more than 120 leaders of the private brand industry for an exciting program of presentations from retail executives and thought leaders. The event held in Charlotte, NC featured more than a dozen retail speakers, networking and an energetic crowd of attendees ready to create the future of private brand.

Take a look inside the event:

Jack Pestello of Walmart
Carrie Mesing of Fresh Direct
Laraine Durham VP of Marketing, My Private Brand and Christopher Durham President of My Private Brand
Steve Martin – MBD, Jon Ferhman – Big Lots, Kristof Duna – MDI/Lowes Foods and Lisa Edwards – Belk
Vanna Tran – Nielsen
Jeff Gamsey – Boxed
Katie Locke – MBD
The S4RB Team
Velocity Interns: Meg Greenhaigh and Nic Stockdale MBA Students at the University of Virginia


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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.