Food Lion Re-Launches Pumpkin-Flavored Private Brand Products

Early this month, Food Lion began offering its customers private brand items featuring the most popular flavor of the season: pumpkin. A customer favorite, Food Lion has updated this special flavor assortment to include a few new and exciting items since its launch last year.
Available at all stores while supplies last, shoppers can enjoy these limited time original products at affordable prices in a variety of ways, from coffees and creamers to oatmeal and yogurt, to ice cream and cookies!
The full list of pumpkin-flavored items includes:
• Limited Edition Pumpkin Spice Black Tea Bags
• Nonfat Greek Pumpkin Yogurt
• Pumpkin Creamer
• Pumpkin Flavored Ice Cream Sandwiches
• Pumpkin Ice Cream
• Pumpkin Mixed Nut Tray
• Pumpkin Muffin Bars
• Pumpkin Oatmeal Crème Cookies
• Pumpkin Spice Cappuccino Single Serve
• Pumpkin Spice Cream Cheese Spread
• Pumpkin Spice Ground Coffee
• Pumpkin Spice Instant Oatmeal
• Pumpkin Spice Single Serve Coffee

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.